Concept: Sciberlic
The fusion of urban music and science and technology – that is the core concept of “Sciberlic.” Through advances in technology that enabled music to be recorded, and through the commercialization of those recording media, the world of music acquired a new kind of “mass appeal” and “commerciality” distinct from the traditional musical contexts that humanity had built over the centuries.
At the same time, however, as mass appeal and commerciality have grown into powerful forces in entertainment, the distinctiveness and artistry of music have been diluted. The music industry has come to wield great influence as a means of generating capitalist profit, and from the 20th to the 21st century, music has been undergoing a profound transformation, including in terms of its very reason for being.
While acknowledging the value of musicality born from the fusion with technologies developed since the 20th century, we focus on the artistic dimension of music that tends to be watered down by mass appeal and commerciality. In particular, we work with the belief that revisiting the value of music created by “electronic instruments” born at the boundary between analog and digital can help maximize the worth of both “musical artistry” and “mass appeal and commerciality.”
“Sciberlic” is not about a dystopian cyberpunk world, but rather about an Afrofuturistic vision that highlights the “fusion of music, instruments, and digital technology” as an extension of humanity, thought, and the physical body.
At the same time, however, as mass appeal and commerciality have grown into powerful forces in entertainment, the distinctiveness and artistry of music have been diluted. The music industry has come to wield great influence as a means of generating capitalist profit, and from the 20th to the 21st century, music has been undergoing a profound transformation, including in terms of its very reason for being.
While acknowledging the value of musicality born from the fusion with technologies developed since the 20th century, we focus on the artistic dimension of music that tends to be watered down by mass appeal and commerciality. In particular, we work with the belief that revisiting the value of music created by “electronic instruments” born at the boundary between analog and digital can help maximize the worth of both “musical artistry” and “mass appeal and commerciality.”
“Sciberlic” is not about a dystopian cyberpunk world, but rather about an Afrofuturistic vision that highlights the “fusion of music, instruments, and digital technology” as an extension of humanity, thought, and the physical body.